
Max Henrion
Max Henrion has 25 years of experience as a researcher, educator, software designer, consultant, and entrepreneur, specializing in the design and effective use of decision technologies. He is the Founder and CEO of Lumina Decision Systems. He has led teams to create decision-support tools in a wide variety of applications, including energy, environment, R&D management, healthcare, telecommunications, aerospace, security, and consumer choice. He is the lead designer of Lumina’s flagship product line, Analytica -— the software about which PC Week said “Everything that’s wrong with the common spreadsheet is fixed in Analytica”.

What to do when your model results are ridiculous?
Experienced analysts and modelers know that “Oh shit!” moment all too well. You inspect the first results from your new model and they are obviously wrong. They are an order of magnitude off from what you expected. Or...
More »Efficient estimation of the expected value of information (EVI) using Monte Carlo
The expected value of information (EVI) lets you estimate the value of getting new information that reduces uncertainty. At first blush, it seems paradoxical that you can estimate the value of information about an uncertain quantity X before you...
More »Analytica and Systems Dynamics: Interview with Cory Welch
Cory Welch gave a paper on using Analytica at the International System Dynamics Conference on why and how he uses Analytica for system dynamics (SD) models. He has extensive experience with systems dynamics, starting from his graduate studies at...
More »How is Cambridge Analytica connected to Lumina’s Analytica?
I've been getting this question a lot after the recent notoriety of Cambridge Analytica, Inc. Steven Bannon says he helped found Cambridge Analytica in 2013. He said "I gave it that amazing name," and added...
More »Is Analytica what Microsoft says will be the future of programming?
Norm Judah, Chief Technology Officer of Microsoft Services, recently talked about the future of programming: “When someone thinks of business solutions they will be programming in models. They will still be coding but it wouldn't be the way...
More »Apples to Oranges to Chinese Gooseberries: Pledges for the Paris climate talks
October 1, 2015 was the UN's deadline to receive national pledges for the UN Climate Change Treaty to be negotiated in Paris this December. At the end of February, the UN received the first submission — Switzerland's proposal to reduce...
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