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February 2016

Welcome, Analytica Friends,

In this issue we invite you to join us for the Analytica Cloud Player web demo on February 18. We recently unveiled our new video, "Introducing Analytica" and would love to hear what you think about it. Also, in the Tips & Tricks section you can learn how to translate an Excel spreadsheet into Analytica and finally, Hayk Antonyan discusses the field of decision analysis and Analytica in our Blog Highlight.

As always, if you have comments, ideas or questions, please reach out to us. 

Marie Kjargaard

Free Analytica Cloud Player (ACP) Web Demo
You're invited! Join us February 18, 2016, 10am PST / 1pm EST.
Learn how to use Analytica Cloud Player for better collaboration and productivity!

Share your models - You can review and run models or web applications.
Easy to Use - By selecting Publish to Web... from the File menu, you can instantly upload models to ACP from Analytica, ensuring that all users of your model have the latest version.
Increase Collaboration - You can explore influence diagrams, change inputs, and view result tables and graphs, just like having Analytica on your computer. You can also assign specific roles for more dynamic collaboration. 


Lumina unveils new video, "Introducing Analytica"
Analytica is starting 2016 with a bang! A new, one-minute video, “Introducing Analytica” demonstrates our software like never before. We’re excited to share our story with you and continue to bring quality software to you and to all our customers. Please help us spread the word by sharing this video with your colleagues and friends. We would love to hear your comments.

Tips & Tricks: Excel to Analytica Translation
A common project - and a great place to start for Analytica beginners - is to translate an Excel spreadsheet into Analytica. Basic steps are to review the original model carefully; create modules, indexes, objectives, and input data; copy the data in; create intermediate variables; test; and create a friendly user-interface. Details at Excel to Analytica Translation.

Blog Highlight: Analytica and Decision Analysis by Hayk Antonyan
Hayk Antonyan is a decision analyst in Yerevan, Armenia. He has been using Analytica in his consulting practice since 2014 to facilitate challenging business decisions. In this blog post, he affirms, “Decision-making is perhaps the most fundamental of all human activities and faculties,” and explains how Analytica furthered his “Decision Analysis interest, learning, and practice in general…”

In his recent Adaptive R&D Pipeline model for Pharma & Biotech, Hayk uses Analytica to structure the optimization and analyze its recursive dynamics for more effective planning. For more.

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